Discover Your Ideal Brand Archetypes
Speed Up Customer Trust with Archetypes + Stories
Archetypes and Stories help you speed up trust with your customers and help you guide them through the transformation of your products and services.
Why? Our human experience is a shared one. Carl Jung, the father of modern psychology coined the term “Collective Unconscious” to explain that all humans share similar beliefs, stories and archetypes from our ancestors back to the earliest beginnings of humanity — and it’s all embedded in our subconscious minds.
Stories and their characters (the Archetypes) are something we all subconsciously understand — and thus, we understand them quickly.
When we can understand something quickly, we make decisions more quickly. The opposite of this is “a confused mind says no.”
Many entrepreneurs and marketers know that when you want to communicate or sell something effectively, you lead with a story.
To know the (ideal) story to lead with, you must know your Ideal Brand Archetype first — because it all starts with the characters (the Archetypes) in the story.
Then you must know the throughline — the connecting theme in the character’s life that is pushing him forward in the plot of the story.
We’ve pinpointed more than 300 precise archetypes. With great accuracy, we can pinpoint your Ideal Brand Archetypes, too.
Once we discover your Ideal Brand Archetypes, we’ll find your Signature Story. Anybody can tell a story, but the real art is telling your Signature Story — the one that is woven into the fabric of your business, your products, services, course(s), keynote(s) and/or book(s). Your Signature Story attracts your ideal customers and helps them feel good about themselves.
A key component of your Signature Story (or any great story in literature or cinema) is a Thematic Throughline. In the case of your business, the throughline is the connecting theme in your brand pulling you forward toward your mission. In your business, it’s as unique as a fingerprint. Together, we'll find it.
- First, you’ll complete a Questionnaire about you and your brand.
- We’ll then review your answers and select your Ideal Brand Archetypes, identify your Signature Story, and discover your Thematic Throughline.
- We’ll present you with the results, along with how to use them in your branding, marketing and messaging.
Three Options to Work Together
Free 15-Minute Discovery Call
After completing a short questionnaire, we’ll review your answers and get on a call with you where we’ll present you with 1 of your 3 core Ideal Brand Archetypes. In our meeting, we’ll talk briefly about how you can use it in your marketing and messaging. We’ll also answer any questions you may have about discovering your other two through an Ideal Brand Archetypes Session or the full discovery in an Ideal Brand Story Session.
Ideal Brand Archetypes Session
After completing a questionnaire, we’ll present you with all three of your Ideal Brand Archetypes and your two Ideal Customer Archetypes, along with structured ideas about how to use these in your marketing, brand and messaging. The conversation is 60 minutes long, face-to-face on Zoom. You can ask questions, invite team members and you’ll receive the recording afterwards.
Ideal Brand Story Session
After completing a questionnaire, we’ll present you with ALL your Archetypes: your Personal Archetypes (as the CEO or entrepreneur), all three of your Ideal Brand Archetypes, your two Ideal Customer Archetypes, and your two Ideal Customer Archetypes’ Villains (their archenemy or kryptonite). We’ll also present you with your Signature Story and Thematic Throughline, along with structured ideas about how to use these in your marketing, brand, stories, graphics, content, case studies and more. These elements can help you to create a bold impact with your brand and message — giving your brand a deeper meaning and attractiveness. The session is approximately 120 minutes long, face-to-face on Zoom. You can ask questions, invite team members and you’ll receive the recording afterwards.
- 20-year Communication Strategist & Brand Innovator for thousands of entrepreneurs with businesses big and small, public and private.
- Successful entrepreneur in buying, selling and/or streamlining eight of my own businesses, including a strategic marketing and communications firm.
- Proven success selling over $3 billion dollars cumulative in products and services for my clients.
I help businesses innovate their positioning and messaging and strategically communicate.
I’ve helped my clients make anywhere from $1,000s to $1M-plus in a matter of weeks.
If choosing the Free Discovery session, we schedule that within 1-2 business days of you completing the questionnaire.
If choosing one of the Ideal Brand sessions, we schedule that within 1-2 weeks of you completing the questionnaire.