A short while ago, I had a huge epiphany…
The reason I had started 8 of my own businesses was that I so fiercely wanted to create change in the world.
And then I realized that I can create change, no matter what type of business I owned.
That’s when I took a trip with my husband to Haiti. We went down with a group of entrepreneurs who built houses for the homeless and fed orphans. It was one of the most transformational experiences of my life. Just thinking about it brings tears to my eyes!
There I was… a woman who had it all, standing around parents and kids who had nothing but the smile on their face. They didn’t even have lights to turn on after the sun went down (which we also gave them).
And then I realized — the more money I make as an entrepreneur, the more positive change I can make.
And it turns out, there’s a HUGE trend in the US – and all over the world.
25+ years ago, this wasn’t even a thing…
Now, it’s WORLD-CHANGING.
87% of consumers report buying products with a social and environmental benefit when given the opportunity.
And it’s not just a good idea, it’s more profitable.
A study found that “companies with a conscience” outperformed the S&P by more than 1000% over 10 years.
It’s why I’ve rewritten Ghandi’s quote from “Be the change you want to see in the world.”
“BUY the change you want to see in the world.”
And then it dawned on me…
If more companies and brands knew this, they’d stop operating on the OLD model – and start looking at the NEW model — transforming their company from the inside out…
…to become more profitable and what I call a FIREBRAND…
- a person who is passionate about a particular cause, typically inciting change and taking radical action. Similar: revolutionary, radical, rabble-rouser, troublemaker, maverick, soapbox orator, tub-thumper
So will you join me?