Amplify

Innovation Services

Click a Service to Jump Down to a Specific Section:

  • Marketing Planning - Without planning, a successful outcome is merely a coincidence instead of a certainty.
  • Branding Services - Increase desire for your brand, create a higher perceived value and command a premium price in the marketplace.
  • Positioning - Create a "one-of-a-kind" solution to convince your target market to sway your way.
  • Web Design + Development - In 1/20 of a second (less than the time to blink), people make aesthetic judgments about your website.
  • Content Writing - Most brands lack clarity in their content. Are you one of them?
  • Web Usability - Did you know that 1/3 of online transactions may be aborted due to usability problems.
  • Rejüventions™ - A transformative brand + voice roadmap to amplify your income and impact exponentially (not linearly) over the long-term.
Image

Breathe life and innovation into your presence.

Image
Founder, BoldImpact42
Image

Marketing Planning

Image

If you fail to plan, you are planning to fail!

– Benjamin Franklin
Image
Marketing is a company’s main element for success. Without it, sales and profits do not arise. A good, creative marketer can more than pay their way in profitable returns.

There are many things in life that require preplanning. Certainly, a skilled cook, experienced builder, or team coach do not enter their respective activities without first doing some research and planning. A marketing plan provides you with exactly what you hope to do for the upcoming year—it is the road map to your future activities. Creating a marketing plan in advance allows well-thought decisions made by cool-thinking minds. Marketing planning is an intelligent, pro-active activity.

Without planning, a successful outcome is merely a coincidence.

The key element in a good plan is good research.

Market research is the intelligence gathering process of planning that will guide a company in how to differentiate itself in a marketplace. It is the first step in creating a solid marketing plan. The first items to understand are:

  • the product or service benefits and features
  • the costs in preparing the product for market
  • information on the competition
  • information on prospects

The primary source of marketing research information are interviews and surveys and by asking questions. Secondarily, documentation on previous experiences and sales data can demonstrate prior success (or failures) and show what works in marketing and what anti-competitive strategies have worked previously.

What’s Included in a Marketing Plan

A typical marketing plan should contain a discussion of each major market research point in relation to how you plan to address each. Included among these would be

  • Which audience responds best to which attributes of the product
  • Which promotional avenue has been the most efficient at creating a solid return on the investment
  • A thorough tactical plan – a schedule for implementation of the individual tactics and the audience being targeted.
  • A marketing budget – Hit and miss marketing is expensive and produces little. Without proper planning, marketing spending can soon run away.

Innovating Your Marketing

Sometimes a company can get too close to its products and markets to see new opportunities or “see outside the box.” In such cases, external consulting can be of great help. Marketing is an activity dependent on intelligent memory and abstract interpretation of events and patterns.

A good, intuitive marketer creates new ideas out of old fragments of information. This is Innovation. For the superior marketer, they are not only comfortable thinking in that mode, but find it well within the comfort zone.

Seeking an outsider is a great way to spark new ideas… an outsider willing to reinvent the familiar path. An outsider who has experience working at a deep level with 2,000+ businesses, 60+ industries and 500+ business models - to bring fresh perspectives and bold ideas and put them together in a new way (that describes us at BoldImpact42, by the way!).

4 Main Pathways to Growth

We believe there are 4 main pathways to Exponential growth. Your chosen pathway depends on your goals and where you are now, and can change over time:

  1. Expand into new markets and channels with existing products & services.
  2. Saturate and grow market share with existing products & services in existing markets.
  3. Launch new products in existing markets.
  4. Innovate and re-imagine your brand by adding new products and services into new markets.
Image

Branding Services

Attract and retain more customers.

When you align your colors, fonts, imagery, graphics and content to your audience, you can increase desire for your products and services, create a higher perceived value, and command a premium price in the marketplace.

Step 1 – Perform a Brand Audit. Develop a Brand Strategy.

Before designing, writing or marketing anything , we develop a Brand Brief and Strategy. Its purpose is to create and document an agreement on the vision, essence and attributes of your brand to assist in executing the vision throughout the development of any and all marketing assets. Attributes of your brand not only include visual materials, but also your position in the marketplace. In this phase, we:

  • Clarify vision, strategies, goals and values
  • Research stakeholders’ needs and perceptions
  • Conduct an internal, competitive, and technology audit
  • Interview key management
  • Evaluate existing brands and brand architecture
  • Synthesize learnings
  • Clarify brand strategy
  • Develop a positioning platform – Who are you and what do you mean to the customer? We develop key messages that are relevant to each audience. Every new piece of content will be measured against this messaging platform.
  • Co-create brand attributes
  • Present Brand Brief

Step 2 – Develop the Brand Identity and Website.

This is the “yin” to your messaging “yang”.

In 1/20 of a second, less than the time it takes someone to blink, people make aesthetic judgments about your website that influence the rest of their experience with the website.

Here are the steps involved:

  • Alignment – getting clear on what you’re building and why (mission, values, culture, etc).
  • Discover Your Ideal Brand Archetype and Ideal Customer Archetypes
  • Design brand identity (logo, business stationery suite, website)
  • Innovate Offers - The fastest way to transform your business is to look at the areas closest to the exchange of money -- your offers. By rethinking your offers (the what, the why and the how), we can innovate for better results.
  • Reimagine Products and Services - Whether you market to businesses or consumers, we look at the "product-market fit" to discover opportunities to better align your products or services to the needs of your audience. Together, we determine what to remove, add and/or refine, so your audience places a higher value on them.
  • Initiate trademark protection (initiated by client)
  • Clarify Positioning, Voice & Messaging

Step 3 – Manage Brand Assets.

Appointing a brand “cop” in your organization is as important as developing the brand. To help you police this effort, we:

  • Develop standards and guidelines (Style Guide)
  • Develop launch strategy and plan
  • Launch internally first
  • Launch externally

Positioning

Who are you and what do you mean to the customer? We develop key messages that are relevant to each audience. Every new piece of content will be measured against this messaging platform.
Image

Solving the 'Positioning Problem' will solve almost ANY sales or marketing problem.

Image
Founder, BoldImpact42
Image

Why would your prospects purchase from you instead of your competitors?

You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way?

Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a Unique Selling Proposition or USP, is that distinct and appealing idea that sets you and your business favorably apart from every other generic competitor.

The possibilities for building a USP are limited only to your imagination. It’s best, however, to adopt a USP that dynamically addresses an obvious void in the marketplace that you can honestly fill.

Be careful that you don’t develop a USP that you can’t fulfill a promise for (such as unrealistic delivery times or guarantees).

The following are some unique propositions that were pioneers when they were introduced:

Domino’s Pizza: “Fresh, hot pizza delivered in 30 minutes or less — or it’s free.”

FedEx: “When your package absolutely, positively has to get there overnight”

M&M’s: “The milk chocolate melts in your mouth, not in your hand”

Wonder Bread: “It helps build strong bones 12 ways”

Though features including price and quality are important, these are not considered unique selling propositions as most businesses focus on these items. Consider how you can make your company special in the eyes of your potential customers…what is it that your competitors are doing well or not doing at all?

You can always survey your customers and prospects to find out what they would like to see your type of business doing that your competition isn’t. Brainstorming with your staff is also a great way to arrive at useful ideas for USP’s – silly or serious, they can be the basis of a real winner!

Can’t come up with a totally unique concept? Even if only three to six competitors offer that same USP, you are still in the top tier of your competition!

Your unique selling proposition needs to be in front of the customer at every possible opportunity for optimum brand positioning.

They need to know why you have chosen the USP and how it benefits them. For example, the USP should be included in: your website home page, brochures, print ads, press releases, direct mail letters, letterheads, invoices, catalogues, sales materials and pitches, on the walls in customer areas, and in as many other places as possible.

Web Design and Content

You Have 1/20 of a Second

In 1/20 of a second, less than the time it takes someone to blink, people make aesthetic judgments about your website that influence the rest of their experience with the brand (Source: Behavior and Information Technology Journal).

Web Design + Web Content

To truly make your online marketing a success, the majority of the workload must be carried by the website. It must not only convince them not to leave in the first few seconds (through its graphic design), it also must persuade them to stay long enough to take action (through great content).

Web Development

We listen to what you want your website to accomplish and propose the solutions. You don’t have to understand tech-speak and know all of the fancy acronyms (HTML, CSS, PHP, CMS) or all the different platforms (Wordpress, Kajabi, Shopify, etc).

We’ll explain the pros and cons each step of the way – in layman’s terms – to help you make the best choice for your company’s website.

Information Architecture and Site Strategy

This is the roadmap for building the website. This roadmap explains how content should be organized, what functionality is needed, what calls-to-action are the most important and what the overall goal of the site is.

Website Usability

According to usability guru, Dr. Jakob Nielsen, website redesign based on a usability analysis, on average increases traffic (hits) by 150% and increases online sales by 100%. Consequently, an investment in usability typically provides a return on between 10-fold and 100-fold.

Content Strategy and Writing

Not only do we help you determine what visitors want to see when they arrive (through surveying, keyword research and determine the language your audience uses to describe your services/products), we help you develop the persuasive copy that motivates them to action, resulting in leads and sales.

Image

The focus of content strategy is to align content to the main mission of the company – and be as clear, concise and cohesive as possible.

Image
Founder, BoldImpact42
Image

Content Writing

How crystal clear is your messaging?

Most brands lack clarity in their content. Your stories, social media posts, website content and email messages must be tied together with a golden string.

3 Rules When It Comes to Writing Content

  1. Be Useful – A website and other content (social, email, podcasts, etc.) should contain useful, usable content that informs, sells, explains, and provides support to whatever the Unique Selling Premise is.
  2. Be Relevant – Content also needs to contain the language that is in use by the customers, not the company. For example, your television manufacturing company may refer to the devices as televisions, but your customers are looking for TVs.
  3. Be Motivating – We edit and rewrite content, building compelling messaging and calls-to-action that increase conversions (leads and sales). With a unified voice in your message, we engage your prospects and your customers in a positive, trusting conversation.
One Stone, TEN Birds.

Take one topic about your business and leverage it 10 different ways. For example, each time a “Hot Topic” is introduced, it’s transformed into several forms of content, including:

  • Email Newsletter to Prospects & Customers.
  • Social Content - slice up content into bite-sized pieces in written and video format for various social media platforms.
  • Blog Post (Search Engine Optimized and and leveraged through Social Media).
  • Press Releases (which can lead to speaking engagements and media interviews).
  • Podcast (iTunes Podcast, YouTube and other podcasting sites).
  • Video - Videos promoted through social networking sites.
  • Free E-Book, Report, White Paper (to leverage email addresses in exchange for access to the information).
  • Webinars – Present information in the form of a webinar, invites a national audience, archives of past presentations available from website with an email address login.

Web Usability

Problem:

The reason why 99.9% of websites fail is because they were designed by a technician and NOT a marketer. The reason for this is because technicians lack an understanding about Usability, customer behavior and what makes customers take action. Providing a quality user experience is key to the success of any business, and for many potential clients and customers, the first experience of your company is through your website. However, a typical website has usability problems which can confuse, frustrate and deter potential clients and customers.

Research suggests that one third of online transactions may be aborted due to usability problems.

Solution:

We have senior-level marketing executives as well as the technical people working at all stages of development, so we have the complete team working on the needed components, which interact with and impact each other to create a successful website: Marketing Strategy, Navigational Structure, Visual Design and Copywriting.

Web Redesign ROI:

According to usability guru, Dr. Jakob Nielsen, website redesign based on a usability analysis, on average increases traffic (visitors) by 150% and increases online sales by 100%. Consequently, an investment in usability typically provides a return on between 10-fold and 100-fold.

Ongoing Usability Tests:

Through heat tracking studies and other behavior tracking tools, we can make informed decisions about placement of graphics & buttons and wording of headlines and other copy. This continues to improve Web Redesign ROI in the months following a website redesign.

Rejüventions™

A transformative brand + voice roadmap to amplify your income and impact exponentially (not linearly) over the long-term.
Image
Rejüventions™ — a combination of two words:

Rejuvenate + Inventions = Rejüventions™

Rejuvenate: Make new again; revive; awaken.

Invention: A product of unique intuition or genius.

Here’s how it works:

We have a series of conversations about you, your brand and your results, as we triage the elements of your business.

During a series of Rejüventions™ Sessions, we unpack:

  1. Your hidden genius and irreplaceable uniqueness
  2. Your Ideal Brand Archetypes™
  3. Your Signature Story
  4. Your Thematic Throughline — the theme running through your life, mission, purpose and business
  5. Your unique messaging & positioning
  6. An aligned marketing plan to move you forward in your mission

You and I will have some amazing “Eureka” moments during this process — and have a roadmap of your next steps after we’re done with birthing your new identity.

This is not a quick fix to get your business to make more money. This is a transformative process to amplify your income and impact exponentially (not linearly) over the long-term.

Three Options to Work Together

Learn More about Rejüventions™
Image

If I had only one hour to solve a problem, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.

― Albert Einstein
Image

Get Clarity

Since we started over 16 years ago, we've maintained a boutique, high-touch approach to working with our clients. Because of this, we work with a limited number of clients one-on-one to amplify and innovate their brand, message and business into one that has bold impact. To learn more, request a Clarity Call here.

Request a Clarity Call
Explore Services

We help visionary leaders REALIGN their purpose with their brand, REINVENT their marketing and REPOSITION their message to multiply their profits and scale their impact.

Realign ▵ Reinvent ▵ Reposition
REALIGN

The more you evolve and uplevel as an entrepreneur, the more you'll need to progress and breakthrough limiting beliefs that may be impeding future growth. Check out our Realignment Services:

Learn More >>
REPOSITION

Amplify your influence as well as build trust, engagement and authority with these services:

Learn More >>

Christie Turley and her team at BoldImpact42 bring the nimble, innovative start-up mentality into every project they work on, whether it’s a personal brand or a worldwide enterprise.

Image
Image
Image
Image
Image

Image
Image
Image
Image
Image

Image
Image
Image
Image
Image

Image
Image
Image
Image
Image

To-The-Point Results

The philosophy about how a consultancy approaches a client tells a lot about the work and results they will produce.

Award-Winning Campaigns

BoldImpact42 has won a number of awardsover the years, including awards from the American Marketing Association (AMA):

  • Integrated Marketing Campaign: New Product
  • Integrated Marketing Campaign: Existing Service
  • Infographics
  • New Product/Service Campaign
  • Existing Product/Service
  • Campaign Web Advertising
  • Creative Packaging
  • Award for Excellence
  • Printed Collateral

Get Clarity

Since we started over 16 years ago, we've maintained a boutique, high-touch approach to working with our clients. Because of this, we work with a limited number of clients one-on-one to amplify and innovate their brand, message and business into one that has bold impact. To learn more, request a Clarity Call here.

Request a Clarity Call