What if you built the best website ever and nobody came?

online advertising agencyAn online advertising agency is an important and integral portion of your website efforts.  Without a knowledgeable online advertising agency, there are many wrong turns and pitfalls you may not even be aware of, and following 9 simple rules can make a lot of difference in getting the right people on your website.

An online advertising agency can make sure your efforts pay off

Your website is important to your business but if it is not optimized for search engines, or worse still, is improperly optimized, then your efforts for having a strong, selling website have been compromised. By carefully selecting an online advertising agency, you can make your website assist you in your sales efforts, twenty-four hours a day, and seven days a week. Your online advertising agency will guide you through the process, but in the meantime, here are 9 of many guidelines you can consider as primary rules you want to watch out for.

9 Rules for Ensuring Website Efforts Pay Off

Rule #1:  Engage SEO experts in a timely fashion

Whatever your place is in the process of building your website, do not wait too long to employ Search Engine Optimization expertise.  Whether you are starting a new website or re-dressing an older one, SEO is a primary consideration and should be engaged right at the outset.  If you do not, you are losing valuable opportunities for your potential customers to find you easily so they can purchase your goods or services.

Rule # 2:  Don’t presume all online advertising agency skills are the same

Good online marketing can make your company more profitable than you may imagine.  Choosing an online advertising agency service provider is serious and, like everything else, they come in varying levels of quality and knowledge.  You should take it upon yourself to do a lot of research and ask questions of the companies you are considering.

Rule #3:  Be an active participant in the process

Intend to stay engaged in the search engine optimizing process.  The simple reason is you want to continue the efforts at placing proper keywords on the internet so the goods and services on which you depend for your success remain at the forefront.

Rule #4:  Targeting wrong keywords

Proper keywords, as well as proper keyword usage is at the forefront of any Search Engine Optimization effort.  For example, if you are an attorney in Washington, D.C., do not expect much from your efforts if they are led with the keyword “lawyer.”  Be specific about what it is you want to portray.  Check the keyword in the proper software (such as keyworddiscovery.com or wordtracker.com) to assure you will have visibility coupled with realistic expectations of making a difference to the search results.

Likewise, using keywords that are effective, but off-target for your business, buys you no new customers.  Always select keywords that will optimize your website for specific, relevant, and sales-oriented searches.

Rule #5:  Too few and too many keyword repetitions

Too few keywords and you get skipped in the search engines.  Too many and the search engine sees your site as spam, and you still get skipped.  There is a standard for use somewhere between three or four and seven or eight and it varies from time-to-time.

Rule #6:  Know how to use meta tags

It might surprise you to learn that many who are experienced at putting together websites do not even use the meta tags, of which there are three that are vital.

The meta title is a place where your keyword needs to reside.  It appears on your finished website in the top browser border or tab and is searched for by all search engines.

Don’t try to make the title do too much; it is a temptation to jam all your keywords there.  That is not effective.  Also, do not have the same title, such as your company’s name, on all pages.  It serves no purpose for search engine optimization.

Second, the meta description, also embedded in the HTML code, will appear in the search engine under your listing header.  If you do not supply one, part of your website copy will appear there at random — or not.  You need to compose this copy carefully, with keywords — from your keyword research in mind — as it is the first impression the searcher gets for your company.  It also needs to contain prominently the keyword you are using — preferably as the first word(s).

Third, your keyword(s) themselves should be listed in the HTML as meta keywords.  This, too, is easy to overlook.

Rule #7:  Don’t put key elements in graphics, Flash, or JavaScript

Using keywords, company names, and other vital information in graphics, Flash, or JavaScript makes them invisible to the spider-crawling of the search engine.  They may look really spiffy, but they will not do you any good.  At the very least, have an alternate HTML version on the site so the search engines can see it and index it.

Rule #8:  Don’t have multiple domain names feeding your homepage

When the search engine finds them, it will consider your content “duplicate” and, in all likelihood, it will eliminate it from the search results.  That would be a disaster and may be a result that is quite the opposite from what you intended by having multiple domain names.

Rule #9:  Expect results

There are many, many such rules to be followed in order to make your website a success.  We view these as being among the most important.  By following a few rules to guide your success, you and your online advertising agency can work wonders at gaining first-class visibility for your website.  Whether you are selling goods or services, a properly optimized website puts dollars in your pockets.  ThriveMarketing would love the chance to perform an evaluation of your website.

Visit our online advertising agency to request a proposal and let us see what we can do to enhance your website.

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