If you ever had the chance to work in an advertising agency where the copywriters and graphic designers slave away at creating the right combination for your print advertisement, you would likely hear the phrase: “Make more white space!” What does it mean? Why would art and copy people want less art and copy by providing more white space? It … Read More
Marketing Fool: Someone who continues to perform the same action and honestly believes he or she will have a different result. So how do you avoid this fool’s errand? Constantly tweak your marketing and never rest on your laurels. Are you just sitting back expecting the money to roll in?
The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More
Logos: What makes them work Effective logos. A customer’s first impression of a company Logos are an interesting part of our culture. The development of a great logo is fascinating. Developing the subliminal messages a logo contains is both a science and an art.