“White Space” is just as important as the graphics and the copy

If you ever had the chance to work in an advertising agency where the copywriters and graphic designers slave away at creating the right combination for your print advertisement, you would likely hear the phrase: “Make more white space!” What does it mean? Why would art and copy people want less art and copy by providing more white space? It … Read More

Avoid Being a Marketing Fool

Marketing Fool: Someone who continues to perform the same action and honestly believes he or she will have a different result. So how do you avoid this fool’s errand? Constantly tweak your marketing and never rest on your laurels. Are you just sitting back expecting the money to roll in?

Developing a Marketing Budget and Maximizing It

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More