This is the Key to a Bold and Brilliant Presence Online (and Off)

Douglas Adams was so right when he said “The Ultimate Answer to Life, The Universe and Everything is… 42!” And so it is with Business. Let’s talk about the mysterious connection between 42 and your visibility online (and off).   Rainbows form at 42° — and only 42°  White light is a mixture of seven colors.  When it passes through raindrops, … Read More

Why We Reinvented for a Revolutionary Age

After 15 years being known as Thrive Marketing®, we have reinvented our company and shall be known as BoldImpact42. Why BoldImpact42? Besides the fact that: The Ultimate Answer to Life, The Universe and Everything is… 42! ― Douglas Adams, Author of The Hitchhiker’s Guide to the Galaxy We believe the world needs: Bolder Marketing for a Revolutionary AgeThe world is changing … Read More

What’s Your CEO Survival Archetype?

If you feel a call to greatness, I want to introduce you to these four CEO Survival Archetypes that can keep you chained and in the dark. When we face our next level of our business, we either shrink or expand. Of course, we want to expand, and then we can (subconsciously) shrink until we hit rock bottom. Personally, I’ve … Read More

My New Podcast about the Inner Game of Business

I’ve learned (sometimes the hard way) that mastering the inner game of business and life is what brings 80% or more of success. It’s your inner world has a profound effect on your outer world — each project you touch, each person you come in contact with, and each word you speak. That’s why I’ve created my brand new show, … Read More

Be profitable (even in a bad economy)

Is your business “top of mind” for your customers? Chances are, the answer is “no.” I’m guessing that your business might be like the majority of businesses I talk to… Focused on the short-term bottom line. Focused on generating the next transaction. Customer support/experience is bare bones. Imagine if your business… Is profitable (even in a bad economy). You have … Read More

“BUY the change you want to see in the world.”

A short while ago, I had a huge epiphany… The reason I had started 8 of my own businesses was that I so fiercely wanted to create change in the world. And then I realized that I can create change, no matter what type of business I owned. That’s when I took a trip with my husband to Haiti. We … Read More

Slow is Smooth, Smooth is Fast

If you were trying to win a war, would you first start planning a battle strategy or would you start shooting targets?  Sun Tzu’s Art of War would tell you the answer. Without planning, a successful outcome is merely a coincidence. Those who fail to plan, plan to fail. If that is true, then WHY do 80% of marketers (gasp!) … Read More

The Magic Number “3”

The Brain’s Favorite Number Is “3” Specialists in communication arts know it. Lawyers know it. Teachers know it. Parents know it. Marketers know it. Psychologists know it. You know it too, although you may not actually realize it. The brain likes to chunk what it takes in, in threes. Think about how you memorize numbers such as phone numbers, long … Read More

15 Minutes a Day to Make Your Business More “Social”

Go Ahead; Take On Social Media The amount of time that can be spent on social media (Facebook, Twitter and Linkedin, for example) seems overwhelming, but it doesn’t need to be. Make yourself an appointment for 15 minutes, each day, where you focus on placing your updates and messages on your target sites. Focus on Where Your Customers Are Focus … Read More

Why Headlines Sometimes Don’t Work

From the ninth grade on, writing teachers, sales managers, copywriters, and others will tell you that you need to shout out your strongest benefit in your headline to attract the readers’ attention (just like everyone else’s headline). Although that would seem logical, it is not the most effective way to get better attention from the reader. So, how can so … Read More