Marketing to Seniors: Internet is a Must

Who actually buys on the internet may surprise you Is the internet right for your customers? Does your demographic audience use the internet?  Do you market products to audiences that you feel may not really use the internet to shop and make purchases?  There are a lot of assumptions made about who does and who does not use the internet … Read More

Developing a Marketing Budget and Maximizing It

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More

Luxury Marketing: Wants outweigh needs

Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to … Read More

Cheaper is Not Better

Being cheaper at the expense of quality is expensive. When is it okay to take a pricing strategy of cheaper? It is NEVER okay, unless you are Wal-Mart or one of the very few business who can be assured of always being at the bottom. So what does it mean to maintain a marketing position to be cheaper? Cheaper is … Read More

BoldImpact42 Client in #1 Box Office Movie in the US

When it looks like just another day at the office, your phone rings, and the caller ID says Walt Disney, things change. That’s what happened to ThriveMarketing’s client, Class Act Tutu in May, 2006 when they were hired to create four “Butterfly” tutus for the movie, The Playbook. The Playbook ultimately became The Game Plan, released September 28, 2007 and starring … Read More

Small Ad Agencies and Marketing Firms – Bigger Isn’t Better

According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that … Read More

Unique Selling Proposition: Why You Need One

Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way? Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling proposition or USP, is … Read More

Website Color Combinations That Work

Using too many colors or the wrong combination of colors on your website could alienate or turn off customers completely. Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. And, marketers spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest … Read More