Logos: What makes them work Effective logos. A customer’s first impression of a company Logos are an interesting part of our culture. The development of a great logo is fascinating. Developing the subliminal messages a logo contains is both a science and an art.
According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that … Read More