Getting your marketing to keep its best foot forward There’s no question about it—the economy is tough. However, as we discussed in last month’s article, a business can still thrive in downtimes. In fact, ThriveMarketing can help you double your sales with some creative marketing automation and some inside knowledge that can make your website a more effective selling … Read More
The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More
Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to … Read More
Being cheaper at the expense of quality is expensive. When is it okay to take a pricing strategy of cheaper? It is NEVER okay, unless you are Wal-Mart or one of the very few business who can be assured of always being at the bottom. So what does it mean to maintain a marketing position to be cheaper? Cheaper is … Read More
Logos: What makes them work Effective logos. A customer’s first impression of a company Logos are an interesting part of our culture. The development of a great logo is fascinating. Developing the subliminal messages a logo contains is both a science and an art.
According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that … Read More
Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way? Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling proposition or USP, is … Read More