Getting your marketing to keep its best foot forward There’s no question about it—the economy is tough. However, as we discussed in last month’s article, a business can still thrive in downtimes. In fact, ThriveMarketing can help you double your sales with some creative marketing automation and some inside knowledge that can make your website a more effective selling … Read More
Marketing Fool: Someone who continues to perform the same action and honestly believes he or she will have a different result. So how do you avoid this fool’s errand? Constantly tweak your marketing and never rest on your laurels. Are you just sitting back expecting the money to roll in?
Who actually buys on the internet may surprise you Is the internet right for your customers? Does your demographic audience use the internet? Do you market products to audiences that you feel may not really use the internet to shop and make purchases? There are a lot of assumptions made about who does and who does not use the internet … Read More
The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More
Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to … Read More
According to April’s issue of Marketing News: “More than half (52%) of CMO’s believe that traditional, large ad agencies can’t meet online marketing needs, and nearly half (49%) believe they have difficulty thinking beyond traditional print and TV models.” Hiring a Bigger Marketing Agency Isn’t Better. If executives at large multi-million dollar companies believe this, we can only surmise that … Read More
Why should your prospects purchase from you instead of your competitors? You may think you know the answer to this, but is your answer a “one-of-a-kind” solution that will convince your target market to sway your way? Developed in the mid fifties by Rosser Reeves, the top account man at Ted Bates, NYC, a unique selling proposition or USP, is … Read More
Using too many colors or the wrong combination of colors on your website could alienate or turn off customers completely. Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. And, marketers spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest … Read More