Developing a Marketing Budget and Maximizing It

The secret to any good Marketing program is that for every dollar you spend, you must recover that dollar and then some. You need not spend any money on Marketing Strategies that don’t make you money. Before you do ANYTHING, you need to determine the value of a single lead or a single visitor to your website. How much can … Read More

Cheaper is Not Better

Being cheaper at the expense of quality is expensive. When is it okay to take a pricing strategy of cheaper? It is NEVER okay, unless you are Wal-Mart or one of the very few business who can be assured of always being at the bottom. So what does it mean to maintain a marketing position to be cheaper? Cheaper is … Read More

Website Color Combinations That Work

Using too many colors or the wrong combination of colors on your website could alienate or turn off customers completely. Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. And, marketers spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest … Read More