Luxury Marketing: Wants outweigh needs

Marketing luxury brands is about the emotional appeal of an image Luxury Marketing. Does anyone really need an iPhone G3? For that matter, is there anyone who could not actually live without a cellular mobile telephone? Probably not, but in the recent introduction of the iPhone G3 in the United States, Australia and several other countries, millions have scrambled to … Read More

Cheaper is Not Better

Being cheaper at the expense of quality is expensive. When is it okay to take a pricing strategy of cheaper? It is NEVER okay, unless you are Wal-Mart or one of the very few business who can be assured of always being at the bottom. So what does it mean to maintain a marketing position to be cheaper? Cheaper is … Read More