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What’s Your CEO Survival Archetype?


If you feel a call to greatness, I want to introduce you to these four CEO Survival Archetypes that can keep you chained and in the dark. When we face our next level of our business, we either shrink or expand. Of course, we want to expand, and then we can (subconsciously) shrink until we hit rock bottom. Personally, I’ve embodied these four CEO Survival Archetypes at one time or another, so I know what it feels like. It’s natural when you’re an entrepreneur! The important thing is, find out which Archetype you’re tending toward at this very moment, so you can get out of your own way — and get through to the other side where your best creations exist.

The Follower


You buy “that one formula” for success from a guru. You want to believe them. Isn’t it easier to follow a 1-, 2-, 3-step method? Or hack someone’s funnel? You wonder, “Is there something wrong with me? Why am I not getting the same results as their case studies?” You’re smart. You followed the steps. Yet something feels “off” about what you’re doing. So you look for help— a certified expert in the guru’s method to help you execute and find that missing element. They tweak this and that, but it doesn’t launch off the ground. People tell you, “Stick with it. It eventually gets better.” But you know (deep down) that it won’t. How do you break free?

You best relate to one of these Breakthrough Supervillains:

 
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Confused Caroll

…who needs clarity with marketing or message to convert more clients.
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Addicted Adrian

…who depends on a single tactic for 50%+ of financial success.
 

The Watcher


You’ve had a successful business for years and then it all grinds to a halt. Your go-to campaigns aren’t working anymore. You’ve taken a major hit to your income. You start scrambling and getting more involved in the business, micromanaging your team and obsessing on projects. You have a watchful eye on everything now, or you might lose everything. You long for the security of the bygone years when money came easily and everything flowed. Are algorithms or a slacking team member to blame? How do you break free?

You best relate to one of these Breakthrough Supervillains:

 
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Freefall Frankie

...who has declining leads, sales and/or retention.
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Addicted Adrian

…who depends on a single tactic for 50%+ of financial success.
 

The Prostitute


After all these years of being an entrepreneur, you don’t feel that people have a solid idea of who you are. After all, you’ve been so many things to so many people. You can’t help it — you’re multi-passionate and tend to change who you are and what you offer at the first sight of the next opportunity. Frankly, you’re tired of generating that next buck to please others. You really want to do what you love and what’s aligned to you — and get paid for it. How do you break free?

You best relate to one of these Breakthrough Supervillains:

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Bloody Brett

...who survives in a highly competitive and crowded landscape.
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Break Even Steven

…who breaks even on campaigns, and wants to speed up growth.
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Trendy Taylor

...who stays trendy by launching a new flavor of the week.

The Slave


You’re stuck working IN your business rather than ON. You feel that if you just keep hustling, grind it out, work your fingers to the bone and get to the bottom of the to-do pile, things will work out and you’ll keep making money. If you take your foot off the pedal, then everything hits the fan... At the end of the day, you can feel like you have dozens of arms reaching for you, pulling you in multiple directions. Sooner or later, flight mode sets in and you just want to escape — go binge-watch something on TV and tell everyone to go to you-know-where. How do you break free?

You best relate to one of these Breakthrough Supervillains:

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Low Price Logan

...who hasn’t mastered communicating value and resorts to competing on price.
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Workaholic William

…who is working hard for very few rewards, whether it’s income or impact.
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Plain Jane

…who needs a compelling brand that attracts premium customers.

How do you break free?


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Mindset

Eighty percent or more of business success comes from reframes made here. This is what inspired our founder's podcast, Mind Muse Podcast available on iTunes.

  • Rewire Your Brain

    Using neuroscience, graphology and applied kinesiology, we can discover hidden blocks and clear away any beliefs about you, your work and your message that may have held you back from upleveling your business.

  • Replace False Limiting Beliefs

    You are currently running on an operating system (subconscious mind) that runs the programs (habits, behaviors) of your conscious mind. This determines the results you see in the physical world. If you haven't reached your results, you may have some blocks and are in need of an upgrade to your operating system.

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Infrastructure

Reinvent your business into one that reflects who you are and aligns to your mission.
  • Offers

    The fastest way to transform your business is to look at the areas closest to the exchange of money -- your offers. By rethinking your offers (the what, the why and the how), we can innovate for better results.

  • Products and Services

    Whether you market to businesses or consumers, we look at the "product-market fit" to discover opportunities to better align your products or services to the needs of your audience. Together, we determine what to remove, add and/or refine, so your audience places a higher value on them.

  • List Building

    Attracting the right people to you is a mix of gaining a deeper connection with your ideal customer's psychology, inventing creative ways to solve their problems, and frictionless technology.

    • Grow your Email list
    • Build an SMS and/or Messenger list
    • Expand your retargeting lists
    • Increase your followers and engagement on Instagram, Facebook, LinkedIn, Pinterest, Twitter and YouTube.
    • Build a mailing database

  • Birthing a New Identity

    For authors, speakers and course creators, a time comes when you’re called to uplevel who you are, your message, and your impact. When this happens, you'll want someone to guide you through it before you start changing things around. Learn More about Birthing a New Identity.

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Positioning

Refine your positioning to grow your audience and influence them on a deeper level.
  • Voice & Content

    How crystal clear is your messaging? Most brands lack clarity in their content. Your stories, social media posts, website content and email messages must be tied together with a golden string.

    If you've been listening to too many voices (your industry, mastermind, colleagues), you may have drowned out your signature voice inadvertently. Your voice is as unique as your DNA. Together, we'll find it and restore it through your:

    • Signature Story
    • Keynote
    • Book
    • Podcast
    • Website
    • Social Posts

  • Branding

    When you align your colors, fonts, imagery, graphics and content to your audience, you can increase desire for your products and services, create a higher perceived value, and command a premium price in the marketplace.

Influence

Monetize your message through building your authority and amplifying your influence with:
  • Authority

    No one likes to admit it, but the number of followers you have on social media build your authority. A person with thousands of followers is much more believable than someone with hundreds. Using organic and paid methods, we can help you attract thousands of your ideal customers to your profiles.

  • Messages

    We write and publish on-brand messages to your social profiles, email list, website and landing pages.

  • Outbound Marketing

    Once you have a uniquely positioned message, we can help you scale your influence with outbound marketing: from advertising on Google, Facebook, Instagram, YouTube and LinkedIn, to lead generation campaigns and ecommerce sales. We handle the entire process from ads to conversions on your website and landing pages.

  • Video Scripting

    Video is the fastest way to influence your customers. Whether it's a 30-second video ad or a 30-minute sales video, we have extensive experience writing thought-provoking, high-impact video scripts.

  • Podcasting

    Podcasting is one of the best ways to reach larger audiences and allow people to get to know, like and trust you quickly. We can help you find guests for your podcast -- and help you become a guest on others' podcasts. If you haven't started a podcast, we can help you conceive your big idea for your podcast and produce your podcast.

  • Speaking

    Whether it's helping you develop your signature talk, land a TEDx stage or get on others' stages, we can help you amplify your message.

  • Course Curriculum Design

    We design an experience that supports different adult learning styles and organizes your content in a way that accelerates learning.

  • Book Publishing

    We help you outline your book, so each chapter can be a standalone piece of content, lending itself to creating courses and offers. We also help you create a book proposal, find a publisher and follow our process to writing a book in 21 days.

  • Website Development

    We have 16 years of experience designing and developing high-converting websites in various coding languages and platforms (yes, including Wordpress).

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Get Clarity

Since we started over 15 years ago, we've maintained a boutique, high-touch approach to working with our clients. Because of this, we work with a limited number of clients one-on-one to reinvent their brand, message and business into one that has bold impact. To learn more, request a Clarity Call here.

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Bolder Marketing for a Revolutionary Age

This phenomenon called groupthink is pervading the world now. When this happens, you have a lot of voices saying the same things, discouraging creativity, innovation and free thinking. If you've been listening to too many voices (your industry, mastermind, colleagues), you may have drowned out your signature voice inadvertently. Your voice is as unique as your DNA. Together, we'll find it and restore it. Learn more about how to align your voice and content to create bolder visibility.

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When you combine two elements to make a new one, that's Alchemy. That's Innovation.

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Founder, BoldImpact42
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Get Clarity

Since we started over 16 years ago, we've maintained a boutique, high-touch approach to working with our clients. Because of this, we work with a limited number of clients one-on-one to amplify and innovate their brand, message and business into one that has bold impact. To learn more, request a Clarity Call here.

Request a Clarity Call